Introduction
OKRs (Objectives and Key Results) are a goal-setting framework used by companies like Google, Intel, and LinkedIn to align teams and drive exceptional results. Created by Andy Grove at Intel and popularized by John Doerr, OKRs help organizations focus on what matters most.
What are OKRs?
OKRs consist of two parts: Objectives (qualitative, inspirational goals) and Key Results (quantitative, measurable outcomes that indicate you've achieved the objective).
Objectives
- Qualitative and inspirational
- Memorable and motivating
- Time-bound (typically quarterly)
Key Results
- Quantitative and measurable
- Specific and time-bound
- 3-5 per objective
How to Write Effective OKRs
Objectives Should Be:
- Significant and inspiring
- Action-oriented
- Time-bound
Key Results Should Be:
- Specific and measurable
- Achievable but ambitious
- Leading indicators of success
Example OKRs
Objective: Become the #1 project management tool for small teams
Key Results:
- Reach 10,000 active users by end of Q1
- Achieve NPS score of 50+
- Reduce churn rate to <5%
Benefits
- Focus and alignment
- Transparency
- Accountability
- Stretch goals
Conclusion
OKRs are a powerful framework for setting and achieving ambitious goals. By combining inspirational objectives with measurable key results, you can align your team and drive exceptional performance.
