Framework Thinking for Marketing

Marketing frameworks, models, and tools provide structured approaches to analyze markets, understand customer behaviour, develop effective marketing strategies, and execute marketing campaigns. some of the common marketing frameworks, models and tools include:

SWOT Analysis

Assesses an organization’s internal strengths and weaknesses, as well as external opportunities and threats, to identify strategic priorities and align resources accordingly.

STP (Segmentation, Targeting, Positioning)

Divides a market into distinct segments based on their attractiveness, and develops a unique market position to meet customer needs.

Marketing Mix (4Ps: Product, Price, Place, Promotion)

Considers the elements of product development, pricing, distribution, and promotion in developing a market strategy.

Customer Journey Mapping

Visualizes and analyzes the customer’s experience and interactions with a brand across different touchpoints helping identify areas for improvement and enhancing customer satisfaction.

Buyer Persona Development

Creates detailed fictional representations of target customers, based on research and data, to better understand their needs, motivations, and behaviours.

Competitive Analysis

Evaluates the strengths and weaknesses of competitors, analyzes their strategies, positioning, and offerings to identify opportunities and differentiate a brand.

Brand Equity Model

Assesses the value and strength of a brand, including brand awareness, perceived quality, brand loyalty, and associations, to guide brand management decisions.

Customer Lifetime Value (CLV)

Calculates the expected revenue a customer will generate throughout their relationship with a brand, helping prioritize customer acquisition and retention efforts.

AIDA Model (Attention, Interest, Desire, Action)

Represents the stages a customer goes through when engaging with a marketing message, guiding the development of effective communication and advertising campaigns.

NPS (Net Promoter Score)

Measures customer loyalty and advocacy by asking customers to rate the likelihood of recommending a brand, providing insights into customer satisfaction and brand perception

Marketing Funnel

Represents the customer journey from awareness to conversion, encompassing stages such as awareness, consideration, decision, and retention, helping optimize marketing efforts at each stage.

Social media

Listening and Analytics Tools and techniques to monitor and analyze social media conversations, sentiment, and engagement with a brand, informing social media strategies and content development.

Market Research

Surveys Quantitative and quantitative and qualitative research techniques to gather insights about customer preferences, attitudes, and behaviours, guiding marketing decision-making.

Content Marketing Framework

Involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, with the goal of driving profitable customer action.

Conversion Rate Optimization (CRO)

Analyzes and improves the rate at which website visitors covert into customers or desired actions, optimizing user experience and marketing effectiveness.

Customer Relationship Management (CRM) Systems

Tools that manage and track customer interactions, enabling personalized marketing, targeted campaigns, and relationship-building.