Clarify & Validate Your Idea
Characteristics
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At the early conceptual stage
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Exploring ideas
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Identifies potential problems to solve
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evaluates market demand
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It involves brainstorming, research, and initial planning to validate whether the idea is worth pursuing.
Benefits
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Clarity on the problem-solution fit
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initial market research
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understanding the target audience’s needs.
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tools to validate ideas quickly and assess feasibility without heavy investment.
Suited Frameworks
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Jobs-to-be-done
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SWOT Analysis
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Value Proposition Canvas
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Lean Canvas
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Business Model Canvas
The goal is to refine your idea, understand the market potential, and build a strong foundation for the next stage
Design Your Product
Characteristics
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Moving from concept to design
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Turning ideas into tangible plans for a product or service
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Creating prototypes
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Defining features
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Ensuring the product aligns with the target market’s needs
Benefits
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Feedback loops
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Agile development
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Validation of product features with the target audience
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Iterative testing
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Customer insights to shape the product effectively.
Suited Frameworks
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Design Thinking
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Minimum Viable Product
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Customer Journey Mapping
The goal to ensure your product solves a real problem, meets user needs, and is positioned effectively for the market
Product Launch
Characteristics
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The commercialization stage
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Introducing the product to the market.
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Finalizing the product
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Preparing marketing and sales strategies
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Planning for distribution and scaling.
Benefits
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Strong marketing, sales strategies, and operational readiness to support the launch.
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Effective ways to reach early adopters, create brand awareness, and generate sales.
Suited Frameworks
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Marketing Funnel
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OKRs (Objectives and Key Results)
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PEST Analysis
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Growth Hacking Framework